independent software studio · built with claude · ships in weeks

Custom software
in weeks, not months.
AI changed the math.

I build the internal tools, dashboards, and AI workflows your business actually needs — the stuff a developer would have quoted you six months and a quarter-million for two years ago. AI changed the math. I'm an engineer who's lived inside it for the last three years, and I pass the cost collapse straight to you.

// the cost collapse

What used to be a capital expense
is now a Tuesday.

Things small businesses couldn't afford to build custom — and so muddled through with spreadsheets, SaaS that didn't fit, or a part-time hire — are suddenly weeks of work, not quarters.

A CUSTOM LEAD INTAKE + ROUTER
THEN months
+COST agency · 5–6 figures
NOW 2 weeks
★ within reach for the first time
AI THAT READS YOUR INBOUND DOCS
THEN 6+ months
+COST enterprise-only
NOW 3 weeks
★ small business pricing, real now
AI AGENT FOR A REPETITIVE WORKFLOW
THEN didn't exist
+COST
NOW 3–4 weeks
★ net new category, fixed price

† Comparing typical agency engagements pre-2023 to what one engineer can ship today with modern AI tooling. Your project gets an exact fixed quote after a 30-min call.

Things I build, nine times out of ten.

↓ if it's not on this list, ask anyway
name Jane Carter
need roof replacement, water damage
★ ai URGENT · score 9/10 · route → Mike
slot Wed 2pm or Thu 10am
LEAD INTAKE

Smart lead forms that qualify before you call.

Web form → AI scores urgency → routes to the right person → books the call. Replaces 'we'll get back to you in 24 hours' with same-hour bookings.

~1 WK OF WORK from $10k
$48k
MTD REVENUE
127
JOBS OPEN
94%
ON-TIME
$312
AVG TICKET
DASHBOARDS

One screen that tells you how the business is doing.

Pulls from QuickBooks, Stripe, your CRM, your spreadsheets — and answers the questions you actually ask: are we busy, are we profitable, who's late.

~1 WK OF WORK from $10k
do you do same-day repairs?
Yes — for jobs under 4 hours we have 2 slots open today. Want me to book one?
how much for a faucet swap?
$185 + parts. Avg parts: $40–80 for a standard faucet.
AI SUPPORT

AI that answers 'do you do X?' so you don't have to.

Trained on your pricing, your services, your FAQs. Lives on your site or in SMS. Hands real conversations to a human cleanly. No hallucinations on prices.

~1–2 WKS OF WORK from $12k
INVOICE #4172
From: Acme Supply Co
Date: 03/14/2026
────────
10× Widget — $124.50
5× Gizmo — $89.00
Tax — $18.62
Total: $232.12
vendor Acme
date 3/14
total $232.12
items 2
cat supplies
→ qb synced
DOC PARSING

Inbound paperwork that files itself.

Invoices, POs, contracts, intake forms — emailed in, parsed by Claude, pushed to QuickBooks/Notion/wherever. Stop paying someone to type things twice.

~1 WK OF WORK from $10k
1
check shopify orders
2
flag late shipments
3
draft apology + refund
4
queue for your approval
AGENTS

AI workflows that do the boring loops.

The 30-minute thing one of your people does every morning? An agent can do it in 90 seconds and tag you for review. I build the loop, the guardrails, and the human-in-the-loop checks.

~1–2 WKS OF WORK from $15k
what's our policy on partial refunds?
From the Ops Handbook (p.14): partial refunds allowed within 30 days, manager approval over $200. [ops_handbook.pdf]
show me the warranty terms for the Pro plan
Pro plan = 24mo parts & labor, transferable. [contracts/pro_v3.pdf]
SEARCH / RAG

An AI that knows your handbook better than you do.

Internal search across your docs, contracts, SOPs, Slack history — with real citations. Your team stops asking the same questions; new hires get up to speed in days.

~1 WK OF WORK from $10k
saas $890/mo · 7 unused features
saas + $220/mo · wrong workflow
saas + $140/mo · needs zapier glue
★ you $0/mo · your tool, your way
SAAS REPLACE

The custom tool that fits, instead of three SaaS that don't.

You're paying for software that almost fits and gluing it together with Zapier. Often it's cheaper to build the right tool once and own it forever.

~1–2 WKS OF WORK from $12k
42
OPEN DEALS
$184k
PIPELINE
7
FOLLOW UPS
★ Reminded Sam about Acme quote
AGENT · 9:14 AM
CRM-LITE

A custom CRM shaped exactly like your sales process.

Not Salesforce. Not HubSpot. The 20% of CRM features you actually use, plus AI that nudges your team about the follow-ups they're forgetting.

~2 WKS OF WORK from $18k
WEEKLY REPORT — WK 18
+18.2%
▲ vs last 4-wk avg
AI REPORTING

Reports your team will actually read.

Auto-generated weekly/monthly summaries — not a dump of numbers, but actual prose: 'sales up 18%, mostly from the X campaign, here's what to watch.' Goes to email, Slack, Notion.

~1 WK OF WORK from $10k
// what i actually use

Senior engineer.
AI is my craft.

I'm a senior engineer with years of experience shipping production software, and several years of that has been spent building real AI features at varying scale and complexity. Not weekend prompt-engineering — actual systems, in production, that businesses depend on.

What this means for you: when I say "this part should be an agent" vs "this part is a deterministic script", that's a real engineering call, not vibes. AI is amazing and AI is also wrong a lot. Knowing which is which is the whole job.

The tools below aren't a tech stack flex — they're the boring set I reach for first because they work.

Claude (Sonnet / Opus)DAILY

Primary model for almost everything. Fast, careful, great at structured output and following spec.

GPT-4 / GPT-5WHEN IT FITS

Used where it's the right tool — some integrations, some specific tasks where it outperforms. No religion about models.

Agents + Tool UseSHIPPING

Multi-step workflows with tool calls, human-in-the-loop checkpoints, retries, and guardrails.

Vision + OCR (Claude)DAILY

Reads invoices, receipts, screenshots, contracts — usually better than the OCR pipelines you've already tried.

Supabase / PostgresDAILY

Boring database. Your data lives in your own Supabase project. Auth, row-level security, simple to hand off.

n8n / ZapierWHEN RIGHT

Sometimes the right answer is glue, not custom code. I'll tell you when a workflow tool beats a build.

How a build actually goes.

★ PRD-first, no SOWs
1
DAY 0 — FREE

30-min discovery
call.

You tell me the painful workflow. I ask the dumb-on-purpose questions. We figure out together whether this is a real build, a Zapier flow, or a 'don't hire me, do this instead.'

You leave with: a clear yes/no and a rough number
2
DAYS 1–5 — PRD

I write the PRD.
We review it.

I send a short, plain-language Product Requirements Doc — what gets built, how it behaves, what it doesn't do, integrations, the fixed price. You async-comment, then we hop on a call to lock it. The PRD is the contract.

You leave with: a doc you actually understand + a fixed price
3
WEEK OF — BUILD

I build. You get
a live preview.

Most builds are about a week of real work, spread over 2–3 weeks calendar time so you have room to look, react, and request small changes. Daily preview link, Slack channel, no surprises.

You see: daily progress, real software, weekly demo
4
AFTER — LIVE

Launch, support,
then handoff.

Deploys to your accounts. 30-day warranty + a buffer of free hours for tweaks and small adjustments. After that: optional $400/mo lights-on retainer or hourly for ad-hoc work. You own the code.

You own: code, data, deployment, README for the next dev
// straight pricing

Three sizes. Fixed price.
No hourly games.

I quote you a number after the discovery call. That number doesn't change unless you change the scope. Most projects end up in the middle bucket.

Focus

★ ~1 WK OF WORK · 2–3 WK CALENDAR
from $10kfixed

Best for: a single automation, smarter form, focused dashboard, or doc-parsing flow. One thing, done well.

  • One bounded build
  • PRD-first, fixed scope
  • Daily preview link
  • Deploys to your accounts
  • 30-day warranty + buffer hours
  • Source code is yours
Start a focus build

System

★ ~2–3 WKS OF WORK · 4–6 WK CALENDAR
from $25kfixed

Best for: full AI agent systems, multi-tool workflows, or replacing several manual processes at once. Quoted exactly after the PRD.

  • Agent design + guardrails
  • Phased delivery, weekly demos
  • Includes change-budget for scope shifts
  • Deploys to your accounts
  • 60-day warranty + buffer hours
  • Optional ongoing retainer
Talk through it
// straight answers

Things people ask before hiring me.

I don't know anything about AI. Can I still hire you?
Yes — the entire point. You shouldn't have to know about AI to use it. My job is to translate "this part of my day is annoying" into working software. The discovery call doesn't require you to use any technical words.
What if AI hallucinates and gives my customer the wrong price?
It can — which is why I never let an AI invent something it should be looking up. Prices, inventory, hours, policies all get pulled from your real data via tools the AI calls. Plus an eval suite catches regressions before they ship. If a number matters, it's not coming from the model's memory.
Where does my data live? Is it being used to train models?
Your data lives in your accounts — your AWS, your database, your Stripe, your Google Workspace. I deploy to you, not the other way around. API calls to Claude go through Anthropic's no-training endpoint; nothing you send is used to train models. I'll walk through this on the call.
What happens if you get hit by a bus?
You own the code. Plain repos, plain stack (Next.js / Postgres / Claude API — boring on purpose). Any competent developer can pick it up. I write the README assuming someone else will maintain this in two years. No proprietary platform lock-in, no "Bruce's special sauce."
My business is in [unsexy industry]. Are you going to 'get' us?
Probably more than you think. The thing software people miss about small business isn't industry knowledge, it's the gap between how things actually work and how a SaaS company thinks they work. I close that gap by spending hours watching you do the work, then writing a PRD you can read in plain English.
Why is this cheaper than the dev shop I called?
Two reasons. One: AI lets one engineer ship what a team of four shipped two years ago — I'm passing those savings on instead of marking up the old hourly rate. Two: a dev shop has to bill your project for partner time, project management, sales overhead, and several layers of devs. I'm one person, my overhead is a coffee subscription, and I work fixed-price so we both know the number on day one.
Can you maintain it after launch?
Yes, optionally. After the 30-day warranty + buffer hours, there's a flat $400/mo "lights on" retainer — I'm available for fixes, small features, and questions. Cancel anytime. Or pay hourly for ad-hoc work. If you'd rather hand the repo to your existing developer, I'll do a clean handoff doc + walkthrough.
Do you work with bigger companies?
If you're a funded startup looking for AI strategy or an advisor, that's a different door: cto.brucelabs.io. If you're a larger business looking for a multi-month engagement, let's talk — I'll either take it or recommend someone who's a better fit.
★ free 30 minutes

The first call is free, the next one usually is too.

Bring the painful workflow, the sticky note pile, the spreadsheet from hell. Within 48 hours you'll have a Loom showing what I'd build, what it costs, and how long it takes. If we're not a fit, I'll tell you who is.

★ AUTOMATE · BRUCELABS SHIPS IN WEEKS · OWNS THE CODE · CLAUDE-NATIVE HELLO@BRUCELABS.IO →